Instagram Threads is testing video ads to grow fast. Meta shared this during a big ad event recently. The ads will appear between normal thread posts.
Only a few advertisers can test these for now. Meta wants to help businesses reach more people. The focus is on short videos and better engagement.
Instagram Threads is Testing Video Ads in New Format
Meta has started trying video ads on the Threads app. These ads appear between user posts on Threads. They come in 16:9 or 1:1 format sizes. Only selected advertisers can use this test now.
The goal is to help businesses reach users easily. Meta said they wants brands to grow better online. “We’re testing video ads so brands can connect,” Meta said in an official blog post update.
This new step follows Threads’ earlier global ad launch. Video ads make the platform more helpful for marketers. Threads will now look more like apps like X. Meta is adding features to help Threads grow fast.
Threads is Growing with More Users and Watch Time
Meta recently shared updates on Threads user numbers. The app now has 350 million monthly active users. The company said this during their April earnings call.
CEO Mark Zuckerberg also spoke about user behavior. He said people now spend 35% more time on Threads. Meta believes this growth is due to smarter suggestions.
Better recommendation tools have kept users more engaged. The increase shows that Threads is improving every day. Meta wants Threads to become their next big success. A spokesperson said it’s becoming a major app soon.
With these ads, Meta is preparing Threads for business. The platform now looks ready to welcome more advertisers.
Meta Also Brings New Ad Tools Across Platforms
Along with video ads on Threads, Meta shared more plans. They announced “Reels Trending Ads” for Instagram and Facebook. These ads will appear next to popular Reels videos.
This helps brands show their content during trending moments. Meta wants businesses to benefit from viral content. TikTok also does something like this using Pulse Suite. Their ads show with top videos by category or event.
Meta is also adding “Trends” to its Creator Marketplace. This tool shows what content is popular right now. It helps brands choose creators based on real-time trends.
Another new feature is the Creator Marketplace API. It helps companies find and work with creators easily. This will save time and make deals much faster.
Meta is also testing “Video Expansion” on Facebook Reels. This feature uses AI to add missing video parts. It makes the videos look better and fit screens well.
All these updates show Meta’s big focus on videos. They want every platform to support short-form video ads.
The Final Words
Instagram Threads is testing video ads for brand reach. Only some advertisers can try them in this phase. Threads now has more users and longer screen time.
Meta is also offering more tools for advertisers. These steps will make Threads useful for many businesses. Meta’s focus is clear: more videos, more growth, more reach.
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